Innovative Technology That Sees What People Really Feel
Biometrics. Emotions. Eye-Tracking. AI.
Neurovantage delivers innovative technology that goes beyond traditional neuromarketing research—capturing how people truly feel and react, then transforming those insights into smarter, faster strategies for brands
Our advanced market research technology blends neuroscience with next-gen analytics to show you the truth behind consumer decisions.
We combine:
- Attention mapping to pinpoint engagement hotspots
- Facial Expression and Emotional Tracking to capture genuine reactions
- Eye-tracking technology to see what grabs attention
- AI-powered analytics to deliver instant, actionable insights
These tools combine to create a deeper understanding of your audience—helping you see not just what they notice, but how they feel about it. It’s neuroscience-powered marketing, simplified.
We use a variety of biometric and traditional measurements to determine what people really react to.
Galvanic Skin Response (GSR)
Measuring emotional arousal throughout the stimuli to identify key moments of arousal
- What is the degree of emotional relevance/arousal elicited by each video?
- What are the moments that lead to emotional arousal?
Facial Expression Analysis (FEA)
Measuring facial expressivity during the stimuli
- What is the degree of expressivity (positive, negative) elicited by each stimulus?
- What moments elicit facial expressions, such as smile?
Eye Tracking Glasses (ET)
Measuring visual attention towards elements within the stimuli
- What elements capture visual attention?
- How long is spent in viewing the branding?
- Do participants spend time looking at key assets of the product?
- What is the visual path users take through the video?
Survey
Measuring stated responses to questions related to the stimuli
- What do participants remember from the experience?
- What packages/products do participants report stood out from the experience?
Voice Analysis
Enables extraction of emotional and vocal characteristics from audio data
- How does voice correlate with emotional states, demographics, and voice behavior?
- How does voice reflect personalities or affect other people?
- How do different factors influence how we perceive other voices?
- How do users speak (tone, emotion) while interacting with products/apps, voice assistants, security, psychology, and marketing
Eye Tracking Screen Based
Measuring visual attention on monitors and mobile devices
- Which parts of a website/app draw attention, which are ignored
- How are viewers visually engaging with an ad or video
- What catches the eye in product packaging or point-of-sale display
- How are screens navigated in automotive dashboards, control rooms, etc.
Insight into what gathers the most attention
Designed to monitor eye movements and measure visual attention in real time, our eye tracking glasses capture where a wearer’s gaze naturally lands. The glasses provide valuable insights into focus, decision-making, and engagement with their environment. They combine high-precision sensors with built-in heat management (“heatsink”) for stable performance during extended studies in fields such as neuromarketing, user-experience testing, training, and cognitive research.
Sign Up for our Newsletter
Get the latest updates, insights and information from neurovantage - the North American authority on neuromarketing.
We never share your information. If you have any concerns, take a look at our Privacy Policy.