Neuromarketing Science on the Move

The neurovantage story

NeuroVantage was founded by Shon Christy, a marketing leader with more than 20 years of experience working with 800+ companies worldwide. Shon pioneered the use of neuroscience-driven marketing through NeuroSocial Labs and launched NeuroVantage in partnership with The University of Akron. His vision was simple: make cutting-edge consumer insight tools accessible, mobile, and actionable for brands of every size.

Today, NeuroVantage is redefining how businesses connect with their audiences—bringing science, mobility, and AI together to transform marketing research.

What is Neuromarketing?

Neuromarketing is the science of understanding how people really think, feel, and decide—beyond what they say in surveys. By combining biometric, emotional, and eye-tracking technology, neuromarketing reveals subconscious reactions to your ads, packaging, and experiences.

From Biometrics to Attention Mapping—Turning Reactions Into Insights

In a world where attention is scarce, we help brands turn hidden consumer reactions into powerful marketing decisions.

NeuroVantage was born from one simple question: What if we could take the power of neuromarketing out of the lab and into the real world?

We’re the first to combine an on-the-go fieldwork market research van with cutting-edge neuroscience and AI. Our team of researchers, technologists, and strategists work to help brands truly understand their audiences by capturing not only what people say, but how they actually feel and react.

The Market We’re Shaping

Neurovantage sits at the intersection of three rapidly growing markets: neuromarketing, AI-powered content generation, and experiential research. The global neuromarketing market is projected to reach $21.6B by 2031, growing at nearly 10% CAGR. Meanwhile, the generative AI market is expected to surpass $118B by 2031, driven by demand for personalized, efficient content.

Brands are investing more in understanding real human behavior—beyond surveys—with 70% of marketers saying emotional engagement is a top priority. Mobile research is also on the rise as companies seek real-time data in natural settings.

Neurovantage uniquely blends all of this: mobile, biometric-based research + custom AI content generation. Our target customers are mid-to-large B2C and B2B companies in retail, healthcare, CPG, entertainment, and events—industries hungry for data-driven, scalable consumer insight and faster content deployment.

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