As Founder and President of Loomis Marketing, LLC, I help companies grow through voice-of-customer (VOC) interviewing, analysis, strategy, innovation, and branding. I have deep experience and interest in the construction, building products, equipment and architecture space. I provide fractional CMO services and project-based work, evaluating market situations, competitors, and opportunities, identifying end-user problems, and implementing effective communications. I have personally conducted over 10,000 customer interviews in my career. My trademarked VOC methodology, called "Customer Outsight" provides a logical, sequential process to uncover hidden gems my clients never knew about their customers. The most important element of this process is a mindset shift to the customer's true perspective. If we focus on helping customers be successful, we will be successful. Simple concept, but not always simple to pull off!
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